Friday, December 04, 2009

A new Sun-Maid Raisin Girl?!

Yep, although she has remained the same for almost 100 years with only minor changes, the original Sun Maid Raisin Girl is now being replaced. Advertising history is quite an interesting topic, and we have many titles on the subject in our catalog. Business Source Premier is a good source for articles on the subject, as is Communication & Mass Media Complete.

If you're looking for ad images, there are a number of sites online with historic advertising images, like this Duke University page.

1 comment:

Eric Davidson said...

I guess they were trying to make the Sun-Maid more relevant by digitizing her -- this particular rendition is actually conservative compared to most animated females